We care about creating a brand with conscience as much as we do about design and innovation. We are one of the few Indian jewelry brands that not only make hypoallergenic products, nickel-free (nickel is toxic and carcinogenic, potentially causing lung and nasal cancer), and plated with high-quality gold, but we also use Tagua, an animal-friendly vegetable ivory that’s better for the environment. In addition to this, all of our billing is paperless, and our packaging isn’t just pretty — it’s plastic-free.
